More than 48,400 attendees and 2,352 exhibitors participated in the 2014 PACK EXPO International that took place in Chicago this past November. On November 5, Jeff Lukas, National Sales for IML North America, presented as part of the Innovation Stage at McCormick Place in Chicago. During his presentation, Igniting Sales with Market-Leading Packaging, Jeff discussed how product packaging can create change in the marketplace. The type of change could be as simple as a company reinvigorating a tired brand or as dramatic as a company creating a new market where one did not exist before. The key take away – companies that are willing to lead by being the first to innovate with new packaging can realize tremendous benefits. “You don’t ignite sales by just striding water. You are going to be trapped in the water, trying not to drown. We are not talking about incremental changes but being a market leader.” “The risks of change are high. You will have equipment to change over, a new marketing message, a new shelf space configuration, and sales team to re-engage. It is expensive and risky to do anything different. However, if you do not change, the consequence is far more expensive.
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.