We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
This is the first of two articles focusing on key trends for food packaging moving into 2015. Aseptic packaging If you’ve noticed more soup and broth packaged in boxes instead of cans at the grocery store, you have noticed aseptic packaging. Aseptic packaging, the process in which a food product and its package is sterilized separately and then combined and sealed under a sterilized atmosphere, is one of the leading food packaging trends going into 2015. The $35.8 billion aseptic packaging market is predicted to experience nearly double digit growth,* due to consumers’ demands for chemical-free, and fresh, natural food and beverages. Much of the demand and growth will come from South/Southeast Asia and China, where growth is forecast at 11% a year and 3.5% a year, respectively.** In fact, DuPont Industries recently honored Parakh Agro Industries, in India with a DuPont Award for Packaging Innovation for its ultra-high-temperature milk pouches that keep milk fresh without refrigeration for up to 90 days and enable it to be consumed without first being boiled. *http://www.foodproductiondaily.com/Packaging/What-s-driving-growth-in-the-35.8bn-aseptic-packaging-market **http://www.packworld.com/package-feature/shelf-life/global-aseptic-packaging-forecast-grow-24-next-five-years Sustainability Sustainability is still a key trend for packaging, and the food packaging sector is no exception. Concern for the environment and how plastic packaging, in
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.