Show or Substance?

Show or Substance?

Is dynamic visual presentation as important as the food inside?
 
As food packaging manufacturers, we know that substance and appearance are connected to each other when it comes to any food product. When both elements work well, the end product entices customers and encourages healthy foodservice business.
 
Surveying a shelf of product containers, consumers use their perception of food and the quality of packaging when making a purchase. An appealing container informs the buyer’s opinion of the food inside. We believe that the presentation or “look and feel” of a food product is of equal importance as the food itself. In-mold labeling gives an intangible element that engages customers and translates to positive attitudes and more sales.
 
Undeniably, a food product with unique packaging receives a favorable response from the consumer.
 
In-mold labeling allows for custom packaging designs. Because in-mold labeling uses machines that insert a company’s graphics and logo, each new product mold establishes the company’s brand identity and facilitates greater brand recognition.