People’s perceptions of snacking are shifting. It’s no longer considered a bad thing to snack. Ninety-one percent of people say they snack daily, according to Nielsen. In fact, it seems as if snacks are being viewed as a way to eat sensibly. Healthy snacks seem to be the cause of the shift. The snack market expects continued growth (projected increase of 5% by 2018). Where is the growth coming from? Snacks are now seen as a way to get healthy ingredients into our diet. Treats with nutritional benefits are being promoted more and consumers are responding. Protein-rich snacks like jerky and nuts continue to see growth. Health conscious consumers that are active and into exercise like these kinds of snacks. Also three meals a day may be a thing of the past. The new way to eat involves a “grazing” approach. Busy lifestyles force people to eat on the go and snacks seem to be benefiting from the convenience factor. People want to grab and go, so snacks like nuts, dried fruits and bars that are easily portable are more popular. High protein nutrition bars and snacks made with Greek yogurt also appeal to the health conscious consumer. Convenience is
Millennial food choices are getting attention and for good reason. According to a recent Forbes article, there are 80 million millennials in America today (about a quarter of the population) who represent about $200 billion in buying power. This eye-catching statistic makes you take notice and corporations are starting to pay attention. In particular, corporations are interested in millennial food choices. Just take a look at McDonald’s recent woes and you can see how this generation is a major influence and factor in food today. To begin with, about half of the 80 million identify themselves as “foodies.” Food and beverage is not just for sustenance – it’s a form of expression. Social media drives that expression so, in order to build a successful food brand and stay relevant, companies will need to actively engage this generation on multiple platforms. One area that continues to dominate the food industry is the growth of the fast-casual restaurant concept. Millennials are choosing restaurants like Panera, Five Guys, Chipotle, and now Shake Shack, over traditional fast-food outlets. The fast-casual meal offers a better dining experience, and natural and hormone-free ingredients. In many cases, these restaurants use sustainable materials in both their design and packaging. Traditional fast
Restaurant diners are seeking out locally sourced natural food. According to the National Restaurant Association, which surveys chefs each year for feedback on trends for the upcoming year, consumers want local, natural and organic. Locally sourced and grown foods were named in four out of the top ten trends. Also named were natural foods and sustainability with an emphasis on organic, healthy foods. Once again, concern for the environment is important. Consumers are also becoming more health conscious and educated in their food choices. Locally sourced meats, seafood and produce are in demand as people become more conscious of their health and the type of food they are purchasing and eating. This trend is not just limited to foodies. Consumers are more food savvy and are embracing the hyper-local food trend, where every part of a meal is sourced locally. Diners want to know where their food is coming from, and eating seasonally and locally keeps us close to nature. Local sourcing supports small, local farms and keeps them economically healthy, hopefully allowing for the farms to flourish and stay productive. This is one reason that ordering and embracing the local food movement is important to the restaurant industry. Another key trend
More than 48,400 attendees and 2,352 exhibitors participated in the 2014 PACK EXPO International that took place in Chicago this past November. On November 5, Jeff Lukas, National Sales for IML North America, presented as part of the Innovation Stage at McCormick Place in Chicago. During his presentation, Igniting Sales with Market-Leading Packaging, Jeff discussed how product packaging can create change in the marketplace. The type of change could be as simple as a company reinvigorating a tired brand or as dramatic as a company creating a new market where one did not exist before. The key take away – companies that are willing to lead by being the first to innovate with new packaging can realize tremendous benefits. “You don’t ignite sales by just striding water. You are going to be trapped in the water, trying not to drown. We are not talking about incremental changes but being a market leader.” “The risks of change are high. You will have equipment to change over, a new marketing message, a new shelf space configuration, and sales team to re-engage. It is expensive and risky to do anything different. However, if you do not change, the consequence is far more expensive.
Asian food, particularly pho, is gaining in popularity, especially in the fast casual arena. New and trendy foods always get noticed, and Asian food is leading the way in that area and showing solid growth. For proof, consider these numbers: Technomic profiled 11 fast casual Asian/noodle concepts that saw $2.7 billion in sales from 2,273 units, a 23% sales growth and a 14% unit growth over two years’ time. The increased interest in Asian Food is due primarily to four factors:* Unique flavor profile – Asian foods, especially pho, offer flavor variety across the board with fresh and unique tastes Primarily healthy options – The Asian menu is composed of mostly proteins and vegetables. It’s low fat, gluten-free and heart-healthy Customization – Diners can customize their orders very easily Portability – Asian food is well suited for take out, delivery and catering One Asian food in particular is getting a lot of attention and could grow rapidly, especially as a fast casual dining option. Pho, a Vietnamese soup that is made up of steaming hot broth with rice noodles and vegetables, is suddenly gaining in popularity and restaurants specifically devoted to pho are cropping up more and more. What is
We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
This is the first of two articles focusing on key trends for food packaging moving into 2015. Aseptic packaging If you’ve noticed more soup and broth packaged in boxes instead of cans at the grocery store, you have noticed aseptic packaging. Aseptic packaging, the process in which a food product and its package is sterilized separately and then combined and sealed under a sterilized atmosphere, is one of the leading food packaging trends going into 2015. The $35.8 billion aseptic packaging market is predicted to experience nearly double digit growth,* due to consumers’ demands for chemical-free, and fresh, natural food and beverages. Much of the demand and growth will come from South/Southeast Asia and China, where growth is forecast at 11% a year and 3.5% a year, respectively.** In fact, DuPont Industries recently honored Parakh Agro Industries, in India with a DuPont Award for Packaging Innovation for its ultra-high-temperature milk pouches that keep milk fresh without refrigeration for up to 90 days and enable it to be consumed without first being boiled. *http://www.foodproductiondaily.com/Packaging/What-s-driving-growth-in-the-35.8bn-aseptic-packaging-market **http://www.packworld.com/package-feature/shelf-life/global-aseptic-packaging-forecast-grow-24-next-five-years Sustainability Sustainability is still a key trend for packaging, and the food packaging sector is no exception. Concern for the environment and how plastic packaging, in
Tin Tie Paper Coffee Bags are Perfect for Your Artisan Cookies, Muffins, and Candy. Do you want your baked goods to have a fresh look and offer homemade appeal? Artisan made products are in high demand. What a better way to package your locally made cookies, muffins, candy and coffee than with our high quality tin tie bags? Made from grease-resistant natural kraft paper, these coffee bags have a tin-tie fold own opening. The bags are sturdily constructed and are re-closable. Show off your brand by decorating the bags with your name on it. Different sizes of these bags meet every need and offer the ability to control portions. Choose from the smaller 1/2 pound size as well as the larger 1 pound and 2 pound paper coffee bags. The largest tin-tie paper coffee bag is the 5 pound. These tin tie bags offer a green solution since they are PLA-lined. PLA is a corn-based polymer and is compostable. This environmentally friendly renewable resource is efficient to manufacture. Another plus for the environment is that these coffee bags take up less space for shipping as compared to plastic containers. So consider this green solution when deciding how to package your coffee and
Keep Cool in Style With a hot and humid summer just around the corner, keeping your food and beverages cool in the sweltering temperatures will be top priority. Enter KangaBox Thermal Insulated Food Carriers, a super lightweight expanded polypropylene (EPP) solution to your fresh food challenges. It’s a reusable and durable cooler with an easy-to-clean surface, and is 100% recyclable. This innovative KangaBox cooler is ready for anything thrown at it – it’s temperature resistant from -40 F to approximately 248 – perfect for your hot and cold food transport. You’ll not only keep your food safe and fresh, you’ll also be noticed since the ultra-light KangaBox Thermal Food Carrier comes in bright and vivid colors (100% through-dyed material) in a wide selection of sizes. Recessed, easy-grip handles, rounded corners for safe and easy transportation, and tightly closing lids round out the benefits of the KangaBox. Stylish, safe and durable – make KangaBox your thermobox choice.
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.