Millennial food choices are getting attention and for good reason. According to a recent Forbes article, there are 80 million millennials in America today (about a quarter of the population) who represent about $200 billion in buying power. This eye-catching statistic makes you take notice and corporations are starting to pay attention. In particular, corporations are interested in millennial food choices. Just take a look at McDonald’s recent woes and you can see how this generation is a major influence and factor in food today. To begin with, about half of the 80 million identify themselves as “foodies.” Food and beverage is not just for sustenance – it’s a form of expression. Social media drives that expression so, in order to build a successful food brand and stay relevant, companies will need to actively engage this generation on multiple platforms. One area that continues to dominate the food industry is the growth of the fast-casual restaurant concept. Millennials are choosing restaurants like Panera, Five Guys, Chipotle, and now Shake Shack, over traditional fast-food outlets. The fast-casual meal offers a better dining experience, and natural and hormone-free ingredients. In many cases, these restaurants use sustainable materials in both their design and packaging. Traditional fast
We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
Almost every chain restaurant has procedures in place for portion control. Making sure ingredients are being measured and the correct amount of product is going out every time is very important. Without portion controls in place, restaurants can lose a great deal of money. By keeping close control over portion sizes, chain restaurants ensure healthy profit margins. But even for small, independent restaurants, portion control plays an important role in keeping a business profitable. Types of packaging for portion control Some types of food packaging can be key to keeping portions exact, increasing your revenue long term. Portion cups with lids, or mini cups, can hold set amounts of sauces like guacamole or salsa. The portion cups reduce food waste and keep sauces, dips and dressings fresh. Tight fitting lids reduce waste by preventing spillage messes. Portion cups also come in a variety of sizes – an ounce for every need. Made from polypropylene (PP), clear portion cups and lids show off the sauces while keeping condiments such as jalapenos or hot peppers secure. Another benefit for PP portion or mini cups is that they are recyclable and offer an environmentally friendly option for restaurants that are concerned about how
San Francisco California-based The Melt is a fast-casual restaurant that, using technology, delivers custom grilled cheese sandwiches that stay hot, and remain melted on the inside and crunchy on the outside. Their tagline reads “Grilled Cheese Happiness™” and they aim to meet this goal by using a streamlined online ordering system (an app of course) and delivering these all-natural, creative sandwiches in an eco-friendly way. Their Smart Box delivery system has received some well-deserved attention. The Smart Box keeps the grilled cheese combination sandwiches hot and crunchy for 30 minutes or more. This makes downtown delivery of tasty, hot and wholesome lunch food in San Francisco quick and reliable. As part of their innovative sandwich delivery system, The Melt used a KangaBox Thermal Food Carrier EX6300-RA in orange to complement their smart box. The KangaBox thermal food carrier is ideal for keeping food hot or cold. The ultra-lightweight KangaBox fits on top of the Smart Box, making for a fast and easy delivery. Made from Expandable Polypropylene EPP, the KangaBox is 100% recyclable, so it is truly an eco-friendly solution to hot food transport and storage. The Melt is currently operating 16 locations throughout California. Flip Video founder Jonathan Kaplan leads their
Packaging Resources will be exhibiting at Booth #123 at the 2014 NRA show that takes place in Chicago from Saturday, May 17 through Tuesday, May 20 at McCormick Place. Come visit us and see our complete line of food packaging for restaurants and foodseervice. Hot weather is just around the corner so for an innovative, super lightweight cooler, check out KangaBox Thermal Food Carriers. This hot and cold food carrier is solid and stylish, designed with rounded corners for easy transport. It has a fresh, modern look due to its bright and unique colors, and the insulated hot food carriers are 100% recyclable thanks to its Expanded Polypropylene (EPP) material. No matter if your food is hot or cold, KangaBox keeps food safe all the way through. Our SKP line of foodservice products will also be on display. Our SKP foil is available in rolls, pop-ups, and 7” and 9” pans. Our SKP deli line offers deli and take-out containers in a variety of sizes. The black bowl with clear lid is available in 12 oz, 16 oz, 22 oz, 28 oz, and 40 oz sizes. Our deli cups come in 8 oz, 16 oz, and 32 oz sizes. All SKP products are
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.