Sustainability is a key issue in food packaging. Almost 60% of consumers want their packaging to be more sustainable and 40% are willing to pay a little more in the process. (source: Asia Pulp and Paper 2013 survey) The fast food, consumer goods and beverage markets, in particular, have work to do on their sustainable packaging. Sustainability standards are measured in four areas: recyclability, compostability, recycled content, and source production. The US lags behind other countries in its recycling efforts – its recycling rate is 34.5% compared to other countries, and packaging recycling is at about 51%. Current packaging practices such as the use of black plastic and the increase in flexible packaging should be looked at, since these two packaging options are not recyclable. (Source: As You Sow & The National Resource Defense Council, Waste and Opportunity 2015) The fast food industry especially is a big user of plastic food packaging. The truth remains that the majority of fast food packaging will end up in a landfill. The industry is not doing much to solve this problem. Pressure is on to
Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of the total impulse purchase are food items, with shoppers saying they are often drawn in by product appearance. Packaging drives one-third of consumers’ purchasing decisions. So food packaging is an important, some might say critical component in a food processor’s supply chain. So let’s look at packaging a bit more closely. What is the single most important product visual in a package? Color without a doubt. See chart below for a breakdown of color meanings and what each color evokes in consumers. In general, the color of a package should match the target market. For example, consider candy packaging – bright colors attract children’s eyes, so vibrant reds, bright blues and sunny yellows are often used. Green is often used for healthy products, since as a color green connotes nature and health. And of course, everyone knows the Coca-Cola red
We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
Tin Tie Paper Coffee Bags are Perfect for Your Artisan Cookies, Muffins, and Candy. Do you want your baked goods to have a fresh look and offer homemade appeal? Artisan made products are in high demand. What a better way to package your locally made cookies, muffins, candy and coffee than with our high quality tin tie bags? Made from grease-resistant natural kraft paper, these coffee bags have a tin-tie fold own opening. The bags are sturdily constructed and are re-closable. Show off your brand by decorating the bags with your name on it. Different sizes of these bags meet every need and offer the ability to control portions. Choose from the smaller 1/2 pound size as well as the larger 1 pound and 2 pound paper coffee bags. The largest tin-tie paper coffee bag is the 5 pound. These tin tie bags offer a green solution since they are PLA-lined. PLA is a corn-based polymer and is compostable. This environmentally friendly renewable resource is efficient to manufacture. Another plus for the environment is that these coffee bags take up less space for shipping as compared to plastic containers. So consider this green solution when deciding how to package your coffee and
Food Packaging Reflects an Image You pick up a can of Sam’s Choice Cola and you can’t help think that it will not taste very well. Is it the name, the can or the fact that you can buy about 4 cases for around $3? Yesterday I bought Athenos Hummus Original Flavor. Green ring on the lid with creamy hummus image. I also had to match this hockey game snack with the accompanying Athenos Original Flavor Pita Chips. The similarly colored bag has a jumbo sized chip on the front as it seems to whisper; eat me now. As the Hawks score a goal, I reach for inside the bag for the largest hummus holding chip I can find without looking. Good, a few remain, before I have to grab four or five together to piece a full dipping chip. The dip is in a wide enough container that allows a king sized dip without dropping any precious hummus. This is no regular dipping sauce here, this is hummus. I think that eating a full container is healthier than a small bag of Doritos. It is the Mediterranean diet. You can smell the Aegean Sea and hear the sounds of
One Sauce Doesn’t Fit All Marking a trend in foodservice, QSR’s online magazine recently profiled the growing push for individualized meals for customers and highlighted how restaurant owners are creatively meeting this need by looking beyond the main course. Side dishes made for customer’s specific tastes allows take out restaurants to serve a tailored dining item and still control cost. “Restaurants are increasingly using various sauces and dips to provide customers with the ability to construct their own flavor profiles built around existing menu items,” the QSR author writes. According to QSR, restaurants owners need to strike a balance between cost-effective meal choices and serving the specific needs of a customer. Restaurant owners have found a solution, QSR reports, in disposable packaging in portion sizes for sauces and side dishes.
How Reusable Packaging Keeps Your Customers Coming Back Smart restaurant owners give customers an added value after they leave the store with reusable packaging. “In our throwaway society, which is oriented toward convenience and consumption, reusability often is far down the list of potential packaging options. In many cases, however, it might be an excellent option,” Packaging Digest magazine reports. There are several ways customers can get more use out of their meal or its packaging. Diners might choose to reheat their meal and want the convenience to use its original cup, bowl or rectangular container. Microwaveable packaging is a hassle-free way for customers to enjoy their food purchase at home. Additionally, a plastic container gives customers the chance to wash and use the packaging again – both a convenient and earth-friendly practice.
Custom Printed Paper Cups Custom printing can draw your customer’s eye, promote your brand or add a new seasonal design on an 8 oz, 10 oz, 16 or 20 oz cup hot beverage cup. Coffee shops, take out restaurants, caterers and foodservices use disposable coffee cups as a convenient drink solution. Business owners also use custom printing to make their name stand out. Available in classic white and stock pattern, hot paper coffee cups can be joined with several options of lids. Choose white and black dome lids and white fold-back lids for coffee, tea or juice drinkers. The polyethylene material that lines all of custom print or plain white cups supplies effective leak-resistance. The lids also provide a tight, safe seal – an essential quality for to-go hot cups. The matching coffee cup sleeves ensure that your customer’s hands stay cool while beverages stay hot. Custom Cups Info to Know: Cups printed with soy based ink Short lead time (six to eight weeks) for custom printing and low minimum order requirement Printing process is based only on the number of cups you order, not number of colors
Stylish, Disposable Plates and Bowls: A Clear Catering Favorite Catering service is on the rise according to QSR Magazine online. Not only are established restaurant owners expanding their business to include a catering option to their customers, but also new catering businesses have shown significant growth in 2010. Now many caterers are choosing disposable tableware as an alternative to traditional plates and bowls to control cost and increase their convenience. You can serve dinner, dessert and salads with plates and bowls that stand out without sacrificing style. These modern-looking plates and bowls are all designed with a distinctive wave shape that adds a distinguished look and feel to your food presentation. Not only do plates and bowls make fine table settings, they are also available with corresponding clear PET dome plastic lids for easy take out. Your concern of convenience, cost and food clarity make these plates, bowls and lids a clear choice for caterers. Available in 6.5″ Dessert Plate (fit with 6.5″ PET Dome Lid), 8″ Salad Plate (fit with 8″ PET Dome Lid), 9.5″ and 10.75″ Dinner Plates (fit with 9.5″ PET Dome Lid and 10.75″ PET Dome Lid). This line also includes 5 oz
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.