More than 48,400 attendees and 2,352 exhibitors participated in the 2014 PACK EXPO International that took place in Chicago this past November. On November 5, Jeff Lukas, National Sales for IML North America, presented as part of the Innovation Stage at McCormick Place in Chicago. During his presentation, Igniting Sales with Market-Leading Packaging, Jeff discussed how product packaging can create change in the marketplace. The type of change could be as simple as a company reinvigorating a tired brand or as dramatic as a company creating a new market where one did not exist before. The key take away – companies that are willing to lead by being the first to innovate with new packaging can realize tremendous benefits. “You don’t ignite sales by just striding water. You are going to be trapped in the water, trying not to drown. We are not talking about incremental changes but being a market leader.” “The risks of change are high. You will have equipment to change over, a new marketing message, a new shelf space configuration, and sales team to re-engage. It is expensive and risky to do anything different. However, if you do not change, the consequence is far more expensive.
Asian food, particularly pho, is gaining in popularity, especially in the fast casual arena. New and trendy foods always get noticed, and Asian food is leading the way in that area and showing solid growth. For proof, consider these numbers: Technomic profiled 11 fast casual Asian/noodle concepts that saw $2.7 billion in sales from 2,273 units, a 23% sales growth and a 14% unit growth over two years’ time. The increased interest in Asian Food is due primarily to four factors:* Unique flavor profile – Asian foods, especially pho, offer flavor variety across the board with fresh and unique tastes Primarily healthy options – The Asian menu is composed of mostly proteins and vegetables. It’s low fat, gluten-free and heart-healthy Customization – Diners can customize their orders very easily Portability – Asian food is well suited for take out, delivery and catering One Asian food in particular is getting a lot of attention and could grow rapidly, especially as a fast casual dining option. Pho, a Vietnamese soup that is made up of steaming hot broth with rice noodles and vegetables, is suddenly gaining in popularity and restaurants specifically devoted to pho are cropping up more and more. What is
Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of the total impulse purchase are food items, with shoppers saying they are often drawn in by product appearance. Packaging drives one-third of consumers’ purchasing decisions. So food packaging is an important, some might say critical component in a food processor’s supply chain. So let’s look at packaging a bit more closely. What is the single most important product visual in a package? Color without a doubt. See chart below for a breakdown of color meanings and what each color evokes in consumers. In general, the color of a package should match the target market. For example, consider candy packaging – bright colors attract children’s eyes, so vibrant reds, bright blues and sunny yellows are often used. Green is often used for healthy products, since as a color green connotes nature and health. And of course, everyone knows the Coca-Cola red
We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
This is the first of two articles focusing on key trends for food packaging moving into 2015. Aseptic packaging If you’ve noticed more soup and broth packaged in boxes instead of cans at the grocery store, you have noticed aseptic packaging. Aseptic packaging, the process in which a food product and its package is sterilized separately and then combined and sealed under a sterilized atmosphere, is one of the leading food packaging trends going into 2015. The $35.8 billion aseptic packaging market is predicted to experience nearly double digit growth,* due to consumers’ demands for chemical-free, and fresh, natural food and beverages. Much of the demand and growth will come from South/Southeast Asia and China, where growth is forecast at 11% a year and 3.5% a year, respectively.** In fact, DuPont Industries recently honored Parakh Agro Industries, in India with a DuPont Award for Packaging Innovation for its ultra-high-temperature milk pouches that keep milk fresh without refrigeration for up to 90 days and enable it to be consumed without first being boiled. *http://www.foodproductiondaily.com/Packaging/What-s-driving-growth-in-the-35.8bn-aseptic-packaging-market **http://www.packworld.com/package-feature/shelf-life/global-aseptic-packaging-forecast-grow-24-next-five-years Sustainability Sustainability is still a key trend for packaging, and the food packaging sector is no exception. Concern for the environment and how plastic packaging, in
In a busy food service kitchen, Sterling King Products foil pop-ups are used in a variety of ways. How about wrapping baked potatoes to accompany a steak dinner? Or wrapping tacos and burritos? Burgers, sandwiches, and hot dogs can all be wrapped in foil pop-ups to stay warm and fresh. Foil pop-ups are a necessary food service packaging item – and quality counts as much as cost. Good quality at a low cost Top quality at an affordable price – this defines the Sterling King Products brand. Our pop-ups are strong, durable and easy to handle and use. The pop-ups are inner folder – one sheet is folded inside another – so the pop-ups work all the way to the bottom sheet. Sterling King Products foil pop-ups can withstand the demands of your food service kitchen. But we know that your margins are getting squeezed all the time. So our foil pop-ups are reasonably priced. Rest assured – you don’t have to sacrifice quality when buying our affordable foil pop-ups. Well-designed packaging Sterling King Products foil pop-ups feature heavy duty packaging that is water repellent, unlike our competitors. Their boxes are made from cheap chipboard that is porous. When it
The Sterling King Product brand has added round deli containers to its line of high quality, low cost containers. These containers are ready-to-ship and our stocked in our warehouses to serve customers nationally. Buy direct and save money while getting a high clarity round deli container to keep your foods fresh! Manufactured at a state-of-the-art facility, our Sterling King Product deli cups provide high quality at a reasonable price. How do we do this? We buy in volume and lock in the prices annually We negotiate the best price whenever possible by monitoring the raw material index We design and source product development in-house Customers buy directly from us – the manufacturer – and we ship from our warehouses We are a small, family-owned business – so we can keep our costs low. Every penny we save, we pass on to our customers We offer convenient purchasing options – from a few individual sleeves to bulk packs – so you can tailor your purchase to your needs. Make Sterling King Product the brand you turn to and trust for quality deli cups at fair prices. Let us show you how we work. For more information, contact us at 888-722-9976. Or visit our
Almost every chain restaurant has procedures in place for portion control. Making sure ingredients are being measured and the correct amount of product is going out every time is very important. Without portion controls in place, restaurants can lose a great deal of money. By keeping close control over portion sizes, chain restaurants ensure healthy profit margins. But even for small, independent restaurants, portion control plays an important role in keeping a business profitable. Types of packaging for portion control Some types of food packaging can be key to keeping portions exact, increasing your revenue long term. Portion cups with lids, or mini cups, can hold set amounts of sauces like guacamole or salsa. The portion cups reduce food waste and keep sauces, dips and dressings fresh. Tight fitting lids reduce waste by preventing spillage messes. Portion cups also come in a variety of sizes – an ounce for every need. Made from polypropylene (PP), clear portion cups and lids show off the sauces while keeping condiments such as jalapenos or hot peppers secure. Another benefit for PP portion or mini cups is that they are recyclable and offer an environmentally friendly option for restaurants that are concerned about how
San Francisco California-based The Melt is a fast-casual restaurant that, using technology, delivers custom grilled cheese sandwiches that stay hot, and remain melted on the inside and crunchy on the outside. Their tagline reads “Grilled Cheese Happiness™” and they aim to meet this goal by using a streamlined online ordering system (an app of course) and delivering these all-natural, creative sandwiches in an eco-friendly way. Their Smart Box delivery system has received some well-deserved attention. The Smart Box keeps the grilled cheese combination sandwiches hot and crunchy for 30 minutes or more. This makes downtown delivery of tasty, hot and wholesome lunch food in San Francisco quick and reliable. As part of their innovative sandwich delivery system, The Melt used a KangaBox Thermal Food Carrier EX6300-RA in orange to complement their smart box. The KangaBox thermal food carrier is ideal for keeping food hot or cold. The ultra-lightweight KangaBox fits on top of the Smart Box, making for a fast and easy delivery. Made from Expandable Polypropylene EPP, the KangaBox is 100% recyclable, so it is truly an eco-friendly solution to hot food transport and storage. The Melt is currently operating 16 locations throughout California. Flip Video founder Jonathan Kaplan leads their
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.