Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of the total impulse purchase are food items, with shoppers saying they are often drawn in by product appearance. Packaging drives one-third of consumers’ purchasing decisions. So food packaging is an important, some might say critical component in a food processor’s supply chain. So let’s look at packaging a bit more closely. What is the single most important product visual in a package? Color without a doubt. See chart below for a breakdown of color meanings and what each color evokes in consumers. In general, the color of a package should match the target market. For example, consider candy packaging – bright colors attract children’s eyes, so vibrant reds, bright blues and sunny yellows are often used. Green is often used for healthy products, since as a color green connotes nature and health. And of course, everyone knows the Coca-Cola red
We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly. Wood and paper give the consumer a feeling of being green or natural. Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that generates waste. In Mold Labeling can express the new trends in such a way that creativity is the only obstacle. Please enjoy reading about the latest food packaging trends found in Europe: http://www.packagingoftheworld.com/2014/10/5-emerging-packaging-design-trends-for.html
Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way adds a human touch and suggests there is a face behind the brand. Ultra-functional Packaging Another trend beginning to take off is packaging that offers the consumer additional uses after they bring the product home. For example, a corrugated wine caddy may turn into a small, countertop wine rack. Or take out packaging might turn into a recyclable plate. The possibilities are numerous – and redefine value-added. Using Design to Differentiate Flavor Another trend gaining steam is packaging design being used to differentiate flavor or variety changes. The design is used to unify the brand, but color changes or photo swaps identify different products in the brand line. The look is cohesive and smart, and further promotes the brand in the marketplace. Kraft Paper and Wooden Packaging With sustainable packaging continuing to gain in importance and demand, Kraft paper and
Packaging Resources Inc. is a full-service food packaging resource company. Bakeries, quick service restaurants, convenience store chains, food processors and redistributors use our products, tools and knowledge to package and present their food product.