November 2014

21
Nov

Food Packaging is a Major Influence Factor of Purchase

Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of

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14
Nov

New Food Packaging Design Trends for 2015

We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly.  Wood and paper give the consumer a feeling of being green or natural.  Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that

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12
Nov

Food Packaging Trends for 2015 – Part Two

Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way

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